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Forza is a B2B marketing and community consultancy that helps companies to maximise their sales and leverage their community involvement
If you don't promote your brand, it won't remain front of mind to your customers or your community.
Let’s not let this happen. Forza is here to help you to stay relevant and profitable.
With over 20 years of experience in global creative agencies and corporate environments, I've successfully navigated diverse industries, providing tangible results in brand awareness, ROI, and structured philanthropic efforts. I excel in results-focused, fast-paced, and dynamic environments.
Let’s be honest, you have a day job that is really time-consuming and you want some marketing answers without the overcomplication. Let me help you.
Forza! (Come on! Let's connect)
Are you a B2B organisation with a lean marketing function? Do you need support in creating a clear marketing strategy that aligns to your business goals?
Do your sales and marketing teams work cohesively? What ongoing support and communication has been implemented to ensure alignment between your sales and marketing team?
Do you have a number of marketing initiatives that you have signed up to? Do you question if they align to your strategy? Are the right processes in place to deliver these initiatives and is there enough resourcing to deliver the work?
Do you have a Corporate Social Responsibility (CSR) strategy? Your CSR plan outlines your investment in and commitment to the community in which you operate. Your tier one customers expect this from you so what measures do you have in place?
Have a fast-paced 30-minute strategy call…
Review your current marketing strategy
Take a look at your current challenges and identify what's possible for you in the next 90 days and beyond
Uncover the #1 bottleneck restricting you from getting what you want
Develop a 3-step action plan - that will get you results ASAP
Sales & Marketing
The most profitable companies have sales and marketing working together seamlessly.
Is your sales teams equipped with the right messages to go to market?
Does your sales team have the right sales tools to sell the business?
Is your sales team supported with talking to the right channels?
Is your sales team attending the right events and getting the best ROI?
Have you identified the best way to promote your sales successes?
Community Engagement
Giving back to the community you operate in is now a requirement for B2B businesses.
Customer expectations are changing with a bigger focus on environmental and social causes.
A good reputation is your license to operate and engage directly with the community. If you are pitching for large business you have most likely noticed that it is a prerequisite in all tenders to state how you give back. When executed effectively it can grow your sales and increase customer retention.
Do you need help developing and leveraging your community involvement?
Book a free discovery call here.
Marketing Initiatives & Support
Investing in marketing initiatives should provide your business with a Return on Investment (ROI) and Return on Experience (ROE).
But often this is not the case.
Here are some of the issues I see:
Not leveraging partnerships correctly with rights holders
Signing up to sponsorships and not getting the best ROI for your investment. Are you spending a lot of money and not even talking to the right audience?
Community initiatives not aligned to strategy and business objectives
Lack of support to maximise the investment in events and activations
If you need help with your marketing initiatives - book a call here.
Marketing Review
Is your marketing not delivering the results you need?
Unsure of what direction to take next?
Whether you're looking for a review of your current marketing efforts, help identifying new opportunities, or hands-on support for your team, I can help.
Teamwork and Honesty
Working as an extended member of your marketing or sales team with clear, honest and open communication.
Perseverance
There are often going to be challenges and setbacks. It's so important to stay focused and motivated to overcome the obstacles. You have to stay committed to your marketing efforts and motivate others to support your brand and your mission.
Community-mindedness
Giving back to the communities we are in is critical and more important than ever. There is no more joy than seeing the impact that you can make to those communities that need you or value what you can offer.