Embracing the spirit of giving: Holiday campaigns for marketers
There are just 43 days until Christmas. If you haven’t already, now is the time for businesses to start planning and prioritising a campaign demonstrating how their companies are giving back. This is an important time to showcase corporate social responsibility (CSR) initiatives that resonate with employees, customers, community and other key stakeholders.
The Importance of Giving Back
In a world where customers are increasingly looking to support brands that align with their values, demonstrating a commitment to social impact can significantly enhance your brand's reputation.
As author and philanthropist Simon Sinek says, “People don’t buy what you do; they buy why you do it.”
This holiday season, let your “why” shine through by engaging in meaningful initiatives that give back to the community.
Campaign Ideas:
Charitable giving: Partner with organisations like Mission Australia that support families in need or your local hospital to support sick kids . Another relevant partnership is Foodbank that helps Australians that are suffering from the cost of living and food insecurity. Create a campaign that matches employee and customer donations or a percentage of sales during the holiday season. Share the stories about your efforts and charitable donations with your stakeholders for maximum impact.
Engage employees: Organise team activities that also benefit the community, like fundraising challenges or volunteer days. Mark the activities in your marketing content calendar to share these experiences across your channels including social media to amplify your message.
Create feel-good content: Use social media to share behind-the-scenes looks at your CSR efforts, fostering a connection with your audience. Consider creating video content that showcases the impact of your initiatives.
Next Steps:
Define your mission: Identify a charity or work with one of your existing charity partners that aligns with your brand values and resonates with your target audience. This will ensure authenticity in your campaign.
Plan your campaign: Develop a detailed plan outlining how you will promote your giving-back initiatives. Set clear goals for engagement and impact.
Leverage social media: Create engaging content across platforms to share your story. Use hashtags related to giving back and encourage customers and staff to participate in your initiatives.
Measure impact: After the campaign, assess its effectiveness through metrics such as engagement rates, donations made and overall brand sentiment. This will help refine future campaigns.
Follow up: Share the results of your campaign with your employees, customers and key stakeholders. Highlight how their contributions made a difference and express gratitude for their support.
By demonstrating a commitment to social impact this holiday season, brands can not only enhance their reputation but also inspire customer loyalty and foster a sense of community. Let’s make this Christmas about more than just sales, let’s make it about giving back!
If you need help with your CSR efforts or your upcoming Christmas campaign book a call.